The event “Abitare il brand”, held in Rome on 9 April 2026, brought together professionals and designers to reflect on the relationship between architecture, identity and corporate culture, exploring how spaces can become active tools in brand building.
Within this context, Susanna Tradati represented Nemesi Architects by presenting the case study on the TesiSquare headquarters.The presentation explored the project as a concrete example of the integration between physical space, corporate values and relational dynamics, highlighting how architecture can translate a brand’s identity into a tangible experience. The presentation highlighted the concept of space as a system, capable of generating connections between people, functions and meanings. In this vision, the project is not limited to defining a built environment, but becomes a relational device, capable of supporting processes, communication and corporate culture.
Particular attention was paid to the theme of identity, understood as the outcome of an ongoing dialogue between design, use and perception of space. The TesiSquare case showed how an integrated approach can strengthen the sense of belonging and coherence between brand and built environment. The event emphasized the importance of an interdisciplinary approach in which architecture, design and corporate strategy converge to create meaningful and performative spaces. In this scenario, Nemesi Architects continues to contribute to the development of new design models, in which space becomes an active element in the construction of relationships and identity.
