{"id":10503,"date":"2026-03-23T10:55:48","date_gmt":"2026-03-23T10:55:48","guid":{"rendered":"https:\/\/www.nemesiarchitects.com\/progetti\/pm23\/"},"modified":"2026-09-14T13:47:41","modified_gmt":"2026-09-14T13:47:41","slug":"pm23","status":"publish","type":"avada_portfolio","link":"https:\/\/www.nemesiarchitects.com\/en\/projects\/pm23\/","title":{"rendered":"PM23"},"content":{"rendered":"

“We sought an architectural symphony<\/span> where past, present and future are recognizable and enhanced,<\/span> without ever overpowering each other.”<\/span><\/p>\n

Michele Mol\u00e8<\/span><\/p>\n<\/div>

PM23 emerges as a new cultural infrastructure in the heart of Rome, conceived to interpret the contemporary role of private cultural foundations as open platforms for production, research, and international exchange.<\/p>\n

More than an exhibition space, the new center of the Valentino Garavani and Giancarlo Giammetti Foundation creates a place where art, fashion, culture, and contemporary creativity converge within a dynamic and multidisciplinary environment.<\/p>\n

Located adjacent to the historic headquarters of Maison Valentino, the project transforms a nineteenth-century building into a new cultural institution capable of activating relationships between historical heritage, artistic production, and international audiences.<\/p>\n

Through a balance between memory and innovation, PM23 interprets the historical stratification of Rome as a living material, creating an immersive space where architecture, content, and experience become part of a unified narrative.<\/p>\n<\/div>

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Key data<\/h3>\n
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\n \n \n Location<\/span>\n Rome, Italy <\/span>\n\nYear<\/span>\n2023-2025 <\/span>\nArea<\/span>\n1200 m\u00b2 <\/span> \n\n Cliente<\/span>\n FVG | Fondazione Valentino Garavani e Giancarlo Giammetti <\/span> \nContractor<\/span>\n Imprendo Italy <\/span> \nPhotography<\/span>\n Luigi Filetici <\/span> \n\n\n <\/div>\n <\/div>\n <\/div>\n\n\n\n\n
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Figures<\/h3>\n
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\n \n Founding Partners<\/span>\n Michele Mol\u00e8 and Susanna Tradati <\/span>\nDesign lead<\/span>\n Alessandra Giannone <\/span>\nDesign team<\/span>\n Hazal Balci, Juan Pablo Benavides, Salvatore Festa, Gevorg Khachatryan, Ka Ho Lee, Matteo Serafini <\/span>\nArt direction<\/span>\n Salvatore Festa, Matteo Serafini <\/span>\nVisual team<\/span>\n Nicola D'Armento, Emanuele Fortunati, Marco Lattaro <\/span>\n Consultants<\/span>\n Urban planning procedures <\/span>\n Eng. Daniele Benedetti, Arch.Claudio Rosi <\/span>\n Construction Supervision <\/span>\n Eng. Daniele Benedetti <\/span>\n Structural Engineering <\/span>\n Concept Area, S.T.A.R. Consultings <\/span>\n MEP Engineering<\/span>\n GPM Engineering, Engineering <\/span>\nFire Safety Engineering<\/span>\n Eng. Bernardo Gioberti, Eng. Enzo Santagati <\/span> \nLighting Design<\/span>\n BALDIERI lighting design <\/span> \n\n <\/div>\n <\/div>\n <\/div>\n\n\n\n\n
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Awards & Recognitions<\/h3>\n
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\n Regula Award <\/span>\n2025<\/span>\n100 Progetti Italiani, 8th edition <\/span> \n <\/div>\n <\/div>\n <\/div>\n\n\n\n<\/div>\n\n
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Cultural Foundations and New Urban Ecosystems<\/strong><\/h4><\/div><\/div><\/div>

Contemporary cultural foundations are increasingly assuming a central role in shaping cities, evolving from exhibition institutions into places capable of generating relationships, knowledge, and new forms of public participation.<\/p>\n

PM23 interprets this transformation through an open and flexible spatial model in which architecture and cultural programming become tools capable of activating connections between disciplines, communities, and diverse audiences.<\/p>\n

The project does not simply create a new venue for exhibitions or events; it establishes a cultural platform designed to generate public value and a new form of urban centrality.<\/p>\n

In this sense, PM23 redefines the relationship between foundation, city, and cultural heritage.<\/p>\n<\/div><\/div><\/div><\/div>

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Cultural Regeneration Between Memory and Contemporaneity<\/strong><\/h4><\/div><\/div><\/div>

The intervention reinterprets the historic building as a structure open to transformation and contemporary cultural production.<\/p>\n

The classical language of the existing envelope enters into dialogue with a system of deliberately autonomous contemporary architectural elements introduced through controlled separations and visual relationships that preserve the legibility of historical memory.<\/p>\n<\/div><\/div><\/div>

The result is a layered composition in which past and present do not overlap but coexist in balance, constructing a precise and recognizable architectural identity.Architecture therefore assumes the role of a device capable of connecting time, heritage, and new cultural content.<\/p>\n<\/div><\/div><\/div><\/div>

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Flexibility, Programming, and International Dimension<\/strong><\/h4><\/div><\/div><\/div>

Exhibition Space as an Immersive Experience<\/strong><\/h4><\/div><\/div><\/div>

Spaces are organized according to principles of adaptability and reconfigurability, allowing the venue to host exhibitions, events, research activities, educational programs, and multimedia productions.<\/p>\n

Bookshop, ticketing with direct access from the public square, administrative spaces, and support functions integrate cultural and operational activities within a coordinated system designed to ensure efficiency and programmatic flexibility.<\/p>\n

This structure allows the Foundation to accommodate continuously evolving cultural programs and establish itself as an international platform for art, fashion, and contemporary research.<\/p>\n<\/div><\/div><\/div>

The museographic sequence unfolds through a fluid series of immersive environments where light, materiality, and space construct a continuous narrative.<\/p>\n

Natural light, introduced through longitudinal skylights and a large final skylight with a gull-wing section, becomes a design material capable of shaping space and continuously transforming its perception.<\/p>\n

The V-shaped lighting structures integrated into the architecture generate dynamic atmospheres and guide the visitor experience through a spatial sequence that amplifies the relationship between artworks, content, and perception.<\/p>\n

Architecture does not simply host cultural content; it interprets and transforms it into experience.<\/p>\n<\/div><\/div><\/div><\/div>

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