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“We sought an architectural symphony where past, present and future are recognizable and enhanced, without ever overpowering each other.”
Michele Molè
PM23 is the new cultural space of the Fondazione Valentino Garavani e Giancarlo Giammetti, located in the heart of Rome next to the historic Valentino Maison headquarters. The project transforms a 19th-century building into an international center dedicated to art, fashion and contemporary creativity.
Architecture, memory and innovation dialogue in balance, shaping an immersive and dynamic space that interprets the city’s historical layering through an essential and identity-driven contemporary language.
Key data
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Status
Awards & Recognitions
Vision and Cultural Regeneration
The historic building is reinterpreted as a contemporary cultural infrastructure, where the architectural design activates new relationships between heritage, artistic research and international audiences, configuring a new urban cultural hub where fashion, art and architecture dialogue synergistically.
Architecture between memory and contemporaneity
The project relates the classical language of the historic envelope with a system of deliberately independent contemporary signs, which are grafted into the space through controlled detachments and visual connections.
This dialogue generates a layered and harmonious composition in which tradition and innovation coexist without overlapping, expressing a recognizable and measured architectural identity.
Functional flexibility and visitor experience
Exhibition space and light as design matter
Spaces are designed according to the logic of programmatic adaptability to host exhibitions, events, research, education and multimedia productions. The organization integrates exhibition functions, bookshop, ticketing with direct access from the plaza, checkroom and administrative areas, ensuring managerial efficiency, operational versatility and the ability to attract world-class cultural programming.
The museographic path develops in a sequence of continuous and immersive environments defined by natural light from longitudinal skylights and the final large scenographic skylight with a gull-wing section. V-shaped steel lighting structures, integrated into the architecture, shape the space and build dynamic atmospheres that transform the perception of the works and amplify the visitor experience.
Technology, sustainability and method
The intervention combines architectural restoration and redevelopment, plant integration, and advanced environmental control, with emphasis on lighting quality, comfort, and energy sustainability.
The intervention combines architectural restoration and redevelopment, plant integration, and advanced environmental control, with emphasis on lighting quality, comfort, and energy sustainability.
